According to their architecture characteristics, display windows can be :
- Closed windows (like a small room facing the audience only from the street)
Sales January 2010, “Shop”, Athens
- Open-Back windows (these have no back wall but they may have side walls)
- No window (when the whole front is exposed to the public, no door)
- Angled window (angled back to the entry)
- Arcade window (the door is set back from the windows)
- Corner window (when the windows wrap around a corner)
Christmas 2009, “Boggi”, Milano
- Showcase window (smaller display windows usually placed at the eye level)
March 2011, “Kultakello”, Helsinki
• A display window (also called store window, shop window, or show window, storefront) is a window in a shop displaying merchandise for sale or otherwise designed to attract customers to the store. Usually, the term refers to larger windows in the front façade of the shop.
• The front side of a retail store facing the street; usually contains display windows merchandising.
In the design dictionary “display window” is the development of a vocabulary of images in order to tell a story, as to promote the store’s merchandise in the best way following the rules of visual merchandising.