Display window [disˈplā ˈwindō]

•  A display window (also called store window, shop window, or show window, storefront) is a window in a shop displaying merchandise for sale or otherwise designed to attract customers to the store. Usually, the term refers to larger windows in the front façade of the shop.

•  The front side of a retail store facing the street; usually contains display windows merchandising.

In the design dictionary “display window” is the development of a vocabulary of images in order to tell a story, as to promote the store’s merchandise in the best way following the rules of visual merchandising.

This entry was posted in design, display window, visual merchandising and tagged , , . Bookmark the permalink.

2 Responses to Display window [disˈplā ˈwindō]

  1. sushlove says:

    please give more informations about each topics of visual merchandising ……it will be really helpfull…

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